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amplifying positivity
Free Local Delivery in Santa Cruz County

Choke Stoke is a movement built on purpose over profit, using clothing to spread positivity, resilience, and give back to the community. A brand born in Santa Cruz, we turn everyday wear into a force for change, funding organizations that make a real difference and inspiring impact beyond the surf break. Each month we amplify a new organization and we call it "Positive Amplification". Proceeds from all purchases go directly back to the amplification.
Together we can make an impact. Choke Stoke!

Explore the "Da Wall" Collection
Join us this November as we come together to support the Second Harvest Food Bank! While many gather around tables filled with food let's ensure that no one goes hungry. Your contributions will directly benefit those in need in Santa Cruz County. Together, we can amplify positivity and make a difference this holiday season!
Choke Stoke

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